Social media has changed the way in which the world operates. While traditional tactics for boosting hireability are still invaluable, (like attending networking events and polishing up your resume), social media has increasingly become a critical tool for standing out from the crowd.
Businesses are using social media not just as a tool for marketing but they are now using this medium to find ideal candidates for graduate jobs. A 2012 study showed that more than one-third of employers (37%) now use social networks to screen potential job candidates. This means many companies are now making hiring decisions based on what peoples’ online personas say about them.
The great thing is, you have the ability to control the content that gets posted online. Incorporating Facebook, Twitter and LinkedIn into your job search can give you a key competitive advantage in landing a graduate job.
So what do you have to do to successfully use social media to get a job? The tips below will have you well on your way to launching your career!
1. Create Specific Profiles for Your Professional Use
If your current social media profiles are littered with inappropriate or unprofessional content, creating new social media accounts might be the best option for you.
Another option is to make sure you have your current profiles cleaned up and ensure it has a professional feel. Privacy settings are also important. Make sure those outside your network can only see what you want them to see.
A new trend in social media is the change in names for personal pages. Interestingly, some graduates are now switching their personal social media accounts to read their first and middle name only or are using a nickname. This is to prevent employers from finding their page. If you want to give off a professional look, i wouldn’t recommend this. Instead, clean up your profile or create a new one specifically for professional purposes.
When creating your profiles, make sure you fill as much information as possible. This helps employers use the search functionality to be able to find you while also enabling you to give a more professional image.
2. Start Following Potential Employers
Once you have your professional accounts created, you can start to follow the employers and companies that you are interested in working for.
Following employers allows you to stay up to date with any opportunities and job postings. It also allows you to stay up to date with current events and other relevant information that is taking place in the organisation. This could be a sure fire way of impressing your hiring manager 🙂
3. Connecting With Employers
Social media not only allows you to stay up to date with company information and opportunities, but also allows you to instantly connect and engage with your potential employer.
Directly asking for a job on social media is probably not the way to go, but there’s no harm in asking what opportunities might currently be available or what advice they could give you.
Participating in discussions and commenting on tweets, articles or updates can help you get noticed. Although it’s unlikely you would be directly offered a job through social media, it can open up the opportunity for an employer to want to get to know you a little more… Which could in turn lead to a video, telephone or a face to face interview.
If an employer does post a link to a job opportunity using social media simply follow the application process instead of asking to send your resume to the person managing the social media page. In saying that, social media can be useful in clarifying any questions you might have regarding your application.
4. Keep It Professional
It goes without saying that your social media presence should be professional. You don’t want to be like this guy do you?
Needless to say he didn’t get the job 🙂
Social media has changed the way businesses search for graduates. As it is still relatively new, you have a perfect opportunity for setting yourself up and standing out from the crowd by having a strong, professional social media presence.